EDENS and Crescent Communities Break Ground at Moores Mill, Bringing New Retail and Residential


ATLANTA, Nov. 14, 2018 /PRNewswire/ — EDENS, a leading national retail real estate owner, operator and developer, and Crescent Communities, one of the nation’s top multifamily developers, are pleased to announce the groundbreaking at Moores Mill to bring new retail and residential development to the Upper Westside Atlanta community.

EDENS Logo. (PRNewsFoto/EDENS)

Kicking off the second phase of development, EDENS will add 15,000 square feet of new retail, while Crescent Communities will bring 345 uniquely designed residential units across five acres with NOVEL Upper Westside, its latest multifamily community in Atlanta. The new Moores Mill retail and residential are set to deliver in early 2020.

“We are excited to work with Crescent Communities in the Upper Westside,” said Herbert Ames, Senior Vice President – Development at EDENS. “Their company values and approach to design align with our vision to bring high-quality residential with our growing retail experience at Moores Mill.”

Atlanta’s Upper Westside is quickly becoming one of the most desirable neighborhoods inside the perimeter, and we’re excited to be part of cultivating a true live, work, play experience,” said Kyle Brock, managing director of multifamily for Crescent Communities. “Our plans for NOVEL Upper Westside will help create an authentic place with a true sense of community for residents to call home, all within a vibrant mixed use hub. Together with our Perimeter and Old Fourth Ward communities, it’s a great addition to our offering here in Atlanta and demonstrates our approach to bringing the NOVEL experience to some of the most outstanding locations in each market where we are active.”

EDENS’ redevelopment of Moores Mill has been a catalyst in the renaissance of the Upper Westside community: The addition of the 45,000-square-foot Publix has provided a grocery store in this area of Atlanta. Continuing the redevelopment momentum, EDENS has invested in supporting diversity and inclusion through green space renovation at nearby Sara Gonzalez Park.

Totaling 300,000 square feet, NOVEL Upper Westside will be comprised of three buildings, including a variety of one-, two- and three- bedroom options. NOVEL Upper Westside will feature high-end, on-trend finishes, and the community will have a host of resort-like amenities, including a state-of-the-art fitness center, serene pool courtyard, refined rooftop lounge and dog park.

NOVEL Upper Westside is one of three Crescent multifamily communities to deliver in Atlanta over the next two years. NOVEL Perimeter, located in the booming central perimeter district, recently opened to first residents, and NOVEL O4W, which is located in the thriving Old Fourth Ward neighborhood, is under construction and expected to deliver in Q3 2019. Crescent Communities currently has 20 multifamily communities under construction or in operation across the U.S. and has been actively investing in the Atlanta market for more than a decade.

Spanning nearly 1.7 million total square feet across the Atlanta portfolio, EDENS owns and operates 14 retail developments in the surrounding market – including Andrews Square, Buckhead Market Place, Lenox Marketplace and Toco Hills – and has successfully partnered with Crescent Communities in the Charlotte MSA at Atherton Mill.

About EDENS 

EDENS develops, owns and operates community shopping centers in primary markets across the country. The company has built an institutional-quality portfolio of more than 125 retail places. EDENS has regional headquarters in Washington, DC, Boston, Columbia, Atlanta, Miami and Dallas. For additional information about the company and its retail real estate portfolio, visit

About Crescent Communities

Crescent Communities is a nationally recognized, market-leading real estate investor, developer and operator of multifamily, commercial and mixed use communities. Crescent creates high-quality, differentiated communities in desirable locations in many of the fastest growing markets in the Southeast and Southwest. Since the company was founded in 1963, Crescent’s development portfolio has included more than 60 single family master-planned communities, 43 multifamily communities and more than 21 million square feet of commercial space. Its multifamily communities are branded NOVEL by Crescent Communities. For more information, visit