Only a stone’s throw from Washington, D.C., in Fairfax, VA, the innovative urban district known as Mosaic is bustling. Through thoughtfully curated shopping, dining and experiences, Mosaic was designed to spark community and conversation. Sharing stories while strolling through the farmer’s market, chatting with the barista over a vanilla bean latte at Mom and Pop or discovering new friends in Strawberry Park, Mosaic is a place for people to come together and connect.
An integral part of Mosaic, Williams Sonoma brought Emmy Award-winning Food Network star and bestselling cookbook author, Giada De Laurentiis. In partnering with Giada’s team, Williams Sonoma emphasized the thriving community of residents, visitors and retailers to include Mosaic as an integral stop on the tour for her new book Giada’s Italy: My Recipes for La Dolce Vita. Mosaic joined a 13-city tour that included major cities, such as Los Angeles, Dallas, and Miami. Exploring her family’s Italian cuisine and traditions that define la bella vita, Giada’s book inspires with each turn of the page. The beautiful imagery transports you to Rome’s colorful streets, while Giada’s recipes give you the tools to feel like an award-winning chef (trust us, try this Burrata recipe for your upcoming summer soirée).
Giada arrived to greet hundreds of adoring fans lined along District Avenue, exceeding Williams Sonoma audience and book sales goals by over 60%. Williams Sonoma welcomed happy fans with small appetizers inspired by Giada’s cookbook, while neighboring retail partners Oath Pizza and bartaco offered warms bites and tables to sit.
Mosaic’s community came together in celebration of food and storytelling. Designed to inspire conversation, Mosaic is a unique gathering place for the community to connect through meaningful engagement and experience la dolce vita. As Giada would say “every moment at the table is an opportunity for love, laughter, and emotional connection.”
Conversation