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Lulah Hills: Cracking the Code to Community-Minded Redevelopment

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The much-anticipated demolition of North DeKalb Mall marked the end of an era and the beginning of a new chapter for the city of Decatur. Once a bustling center of commerce and countless memories, the mall had long stood vacant. How do developers, communities and local elected officials work together to successfully navigate the complexities of transforming a beloved but obsolete structure into a revitalized community hub?

The story of Lulah Hills is about emotional and human connection. As reported by Decaturish, EDENS’ demolition “party” was an emotional moment, underscored by the sight of an excavator arm hammering the mall’s facade, encapsulating a community eager for revitalization but wary of losing its essence.

A key factor in the successful redevelopment of the 73-acre site was the prioritization of community engagement and attentive listening. Theresa Same, the zoning chair for the Medlock Area Neighborhood Association, noted that this approach resonated deeply with residents. Past proposals had fallen flat due to a lack of alignment with community needs and concerns. Our vision, which was shaped by dialogue with the neighborhood, struck the right chord.

The difference in EDENS’ approach was highlighted by Managing Director Herbert Ames, “Our mission is to enrich community and when you think about what we do in that way, it becomes so much larger than real estate.” This approach guides EDENS’ redevelopment processes, ensuring that the new Lulah Hills would be a place that reflects the values and priorities of residents.

Our mission is to enrich community and when you think about what we do in that way, it becomes so much larger than real estate.

Herbert Ames Managing Director, EDENS

So, why did the community support this development strategy over others that came before it? By truly listening and responding to the community’s needs, EDENS was able to craft a proposal that was inclusive and respectful of the mall’s legacy.

The redevelopment of the mall site into Lulah Hills is more than a construction project; it’s a testament to the power of community-minded placemaking. It highlights the importance of genuine engagement, listening and collaboration in transforming spaces.

By cracking the code to community-minded placemaking, EDENS sets a precedent for how thoughtful, inclusive development can create spaces that not only meet the needs of today but also preserve the legacy of yesterday.

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