EDENS Secures Major Luxury Beauty Retailer Bluemercury, Opening at Strawberry Village December 9


San Francisco, CA. EDENS, a leading national retail and mixed-use real estate owner, operator and developer, is pleased to announce the addition of Bluemercury—one of the nation’s fastest-growing luxury beauty retailers—to the curated mix at Strawberry Village. The Strawberry Village Bluemercury location is set to open on December 9, 2023, ahead of the holiday season.

With experience at the core of its business model, Bluemercury emphasizes hyper-personalized, high-quality beauty interactions, offering a carefully selected product assortment across a range of beauty categories. Bluemercury’s Grand Opening Event will take place on Saturday, December 9, from 10-7 pm, where seasoned beauty experts will be offering personalized beauty consultations and luxury product samples. An exclusive gift with purchase will be available while supplies last.

“Bluemercury’s reputation for offering premium products, coupled with their dedication to providing client-first customer service, perfectly aligns with our goal to offer an elevated shopping experience at Strawberry Village,” said Alexander Ragonese, Vice President of Development for EDENS. “We are committed to building places that are engaging and welcoming, bringing local favorites and nationally recognized brands together under one roof to create dynamic experiences.”

Strawberry Village is currently undergoing property upgrades, with a reimagined outdoor plaza with additional seating as the centerpiece. Dubbed “Strawberry Green,” the new greenspace is already being utilized a true community hub, with upcoming events that include a Chanukah Celebration and Menorah Lighting on December 7 at 4:30 pm across from Strawberry Green. Additionally, a seasonal Cashmere Sale Pop-Up will take place daily through December 18. The Farmers Market taking place every Tuesday in partnership with Marin Community Farmers Market has proven so successful, it will continue year-round.

For more information and updates on Strawberry Village, please visit: or follow @StrawberryVillageMV.

About EDENS:
EDENS’ purpose is to enrich community through human engagement. The company owns, develops and stewards a leading real estate portfolio of more than 100 open-air retail and mixed-use places in high-growth markets coast to coast. Through intentional design, thoughtful curation and meaningful engagement, EDENS’ places reach an estimated 15 million people daily.