At a time when cohesive, supportive communities are so important, we feel our places serve as the canvas for meaningful experiences that inspire curiosity and wonder. EDENS’ Mantra is a call to action we launched last year during the pandemic using word art to express different ways we might connect with one another.
The Mantra is a discovery of hidden elements: art, poetry and song lyrics that spark joy with our team at EDENS that we wanted to share with you. Our talented designers intentionally layered different styles of typography—into wall installations, banners, posters and postcards—so that everyone who sees our Mantra would be encouraged to explore and find different meanings. Focusing on the details inspires us to slow down, think outside the box and share our thoughts with others.
Since the launch, we have received an outpouring of comments and photos from communities across our portfolio of places that illustrate a connection to the Mantra. One came from a middle school social studies teacher who discovered one at South Bay in Boston:
I am a 5th and 6th grade social studies teacher and this poster is in my wheelhouse for my classroom community. I think it's amazing and a perfect complement for the values I want to instill in my students. It's an amazing message and one that should be shared by everyone.
These messages are a reminder that while this year has been filled with challenges, we are—and always will be—in the business of humanity.
To inspire your own creative endeavors, follow our EDENS Mantra playlist on Spotify.
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