Our Stories

At EDENS, we believe in the power of women.


Mural art by Mariela Ajras

Over the past several years, women business owners and entrepreneurs were gaining traction in the marketplace at a steady pace. Between 2014 and 2019, the number of women-owned businesses climbed 21% to a total of nearly 13 million. Employment grew by 8%. Revenue rose 21%. At the same time, businesses owned by women of color grew an astounding 43% and Black women-owned firms grew even faster at 50%.

In just one year, the COVID-19 pandemic drew a sudden and unexpected halt to many hard-won achievements.

According to the National Bureau of Economic Research, the number of female business owners declined by 25% from February to March 2020—in just one month! The disproportionate loss to the number of female business owners threatens to further increase gender inequality in business ownership and broader economic inequality.

At EDENS, we are committed to supporting and celebrating our community of inspiring women entrepreneurs and retail partners. Explore our places below and join us by supporting these incredible businesses in your communities.


Union Market District

Washington, D.C., is one of the top cities in the U.S. for female entrepreneurs. Forty percent of businesses at Union Market District are owned by women. Starting this weekend, we are celebrating female changemakers with Shop The District x International Women’s Day.



Emilie Hoyt opened her first LATHER store in 1999 with a mission to make natural and safe products for people to feel the very best they can in their own skin. Today, LATHER offers a complete collection of hair, face, body and wellness products online and in stores nationwide.

Sisters Thai

When Bangkok native Sumontita “Tammie” Disayawathana opened her first restaurant in 2013, she achieved her dream of doing what she loves most: delicious food in a cozy, home-like environment. She and her husband now own several restaurants in the Mid-Atlantic region, including Sisters Thai location sin Mosaic and Cabin John Village.

Closter Plaza

Ruby and Jenna

Now in more than 10 Northeast locations, Barbara and Jenna Lubel opened Ruby and Jenna in 2009 as a boutique for one-of-a-kind, fun, fresh and reasonably priced clothing, inspired by the New York girl’s lifestyle.

Princeton Shopping Center

4 Elements Wellness Center

Since opening 4 Elements in 2017, Silvia Fedorcikova has been innovating natural wellness in the central Jersey area, combining ancient practices with the latest technologies to help boost energy, appearance and mood.

Bella Boutique

A fashion industry veteran, Christina DiDonato opened Bella Boutique in 2015, determined to create a warm, welcoming and highly personalized shopping experience. She draws on her previous career as a buyer to curate high-end fashion choices for women of all ages.

Color Me Mine

Inspired by her own experience learning to love artmaking’s healing and empowering qualities, Krystal Spadafora relocated her pottery painting studio from Hamilton, New Jersey, to Princeton last year.

LiLLiPiES Bakery

New Jersey native Jennifer Carson is a sourdough expert, but LiLLiPiES is much more than delicious bread and goodies (baked from scratch, every day). Jennifer sources from trusted local, sustainable farmers and businesses to produce the best quality product.

River Market – Fort Lauderdale, FL

Orangetheory Fitness

Co-founded by exercise physiologist Ellen Latham, Orangetheory is the successor to Ms. Latham’s Fort Lauderdale-based Pilates studio, Ellen’s Ultimate Workout.

Lakeside Centre – Boca Raton, FL

Mindy’s Munchies

Life-long chocolate lover Mindy Mosca started her New Jersey-based business over a decade ago as a hobby out of her kitchen. Lauren Stephenson loved her best friend Mindy’s chocolates so much she opened a store in South Florida.

Atherton – Charlotte, NC

The Golden Carrot

Nicole Corriher opened The Golden Carrot in 2015 in New Jersey. Clients enjoy her carefully curated selection of unique treasures, handmade by independent jewelry designers. She now lives with her family in Charlotte, where The Golden Carrot has taken root once more.

Society Social

North Carolina native Roxy Te proudly launched her very own e-commerce furniture line in 2011 and, in 2019, her first-ever flagship store in Charlotte. Society Social continues to design and produce small but edited collections of unique furniture built in-house.

Bookout Blooms

Ashley Bookout is the owner and head designer of Bookout Blooms and, in just three years, has designed and organized over 100 weddings.

Vin Master Wine Shop

In 2017, Rochelle Baxter transformed a favorite neighborhood wine shop into something much more: a market by day and wine bar at night—broadening the existing inventory with wines from all over the world, craft beer, and small plates from the pantry.

Andrews Square – Atlanta, GA


While working as a model agent in New York City, Ashley Salter Sliger became a registered yoga and meditation teacher with I.S.H.T.A Yoga. After selling her first business, Dtox Organic Juice and Junk, she opened {SAMA} FOOD FOR BALANCE in Atlanta.

RiNo – Denver, CO

Nocturne Jazz Club & Noble Riot

Nicole Mattson is proud to be wearing the many hats of an entrepreneur, including full-time “restaurant mom” to the team at Nocturne Jazz Club. In April of 2019, Nicole and her husband Scott joined forces with a third partner to open Noble Riot, a wine bar located next right door.

Transform Fitness

Beth Bedingfield has been an avid athlete her entire life, attending a D1 university on a track and cross-country scholarship. After teaching the Lagree fitness method exclusively for five years, she opened Transform Colorado in Denver last year.

Honey Elixir Bar

Owner Jocasta Hanson is combining her passions for health, psychology, community and art to bring something totally different to Denver’s bar scene: all the drinks at Honey Elixir Bar incorporate medicinal herbs, superfoods and other botanicals.

Queen City General Store 

With a background in fashion design, Olivia Meininger has built a neighborhood curiosity shop where clients discover niche clothing brands in addition to lovingly curated home décor.

Uptown Park – Houston, TX

Elizabeth Anthony

As Elizabeth Anthony’s first brick-and-mortar store expanded into a full lifestyle brand, so did its loyal clientele. In October of 2003, Julie purchased legendary store, Esther Wolf, and has since grown her business into a revered luxury destination.

High Gloss

Twin sisters Kim and Lisa Glosserman grew up in a family of tastemakers and fashion retailers. In the mid 1990’s, they fused together their love of artisan jewelry, accessories and collectibles to open High Gloss.

Casa Linda Plaza – Dallas, TX

Savor Patisserie

Kelli Watts taught herself how to bake French macarons. She soon began getting frequent orders, which led to her creating her own company. Ms. Watts opened her first brick-and-mortar location in January of 2016. Today, there are four locations across Dallas/Fort Worth and she ships all over the U.S.

Preston Royal – Dallas, TX


Carley Seale opened her first store, Favor the Kind, in Dallas in 2007, which quickly expanded to Houston and Crested Butte, Colorado. Her latest endeavor, ROAM Fine Goods, prioritizes responsibly made, give-back and mission-driven makers and goods.

The Toy Maven

A locally owned small business, The Toy Maven prides itself on a fantastic and unique selection of toys, games and puzzles, while providing personal attention to customers. A former teacher, owner Candace Williams is inspired by her love of knowledge through play.


About the artist: Mariela Ajras is an internationally acclaimed muralist from Buenos Aires, Argentina.  Her work focuses mainly on the image of women, the question about femininity and collective memory. A psychologist as well as an artist, this background greatly influences her work, in terms of subject matter and also in the execution of community workshops that use muralism as a social tool.

Sources: State of Women-Owned Businesses Report (American Express, 2019), National Bureau of Economic Research (2020).