About Edens/People

Norma Morales Perez

Senior Vice President - Brand and Culture

Norma Perez photo

Norma Morales Perez is Senior Vice President of Brand + Culture. She leads the EDENS Brand + Culture department which is comprised of creative disciplines including employee engagement, placemaking, marketing, communications, and visual media.

Norma joined EDENS in 2011 as Director of Design, where she led retail architecture and portfolio-wide strategy across design, engagement and merchandising. Her work has been implemented across the nation at EDENS places – including Union Market District in DC, Preston Royal in Dallas, and River Market in Miami. Norma’s multi-disciplinary background has merged business development, brand design and architecture for EDENS.

Prior to EDENS, Norma was a Lead Project Designer for Gensler Architecture, Design & Planning in Washington, D.C., where she worked with international lifestyle, leisure and hospitality brands on brand strategy, architecture, interior design and industrial design. Norma gained international experience as a student with RomaLab in Italy, where she focused on visual arts and multi-media.

She received a Bachelor Degree from Texas A&M University, College of Architecture and a Master’s Degree in Real Estate Development from Georgetown University where she guest lectures. She is a fluent Spanish speaker and volunteers with Architecture in the Schools and Dress for Success.